Project Structure

Please click on the workpackage, if you would like to know more.

WP 1: Definition of specifications WP 2: Fibre-matrix adaptation WP 3: Development of compounding process WP 4: Application tests, micro-mechanics, recycling WP 5: Scale-up and industrial validation WP 6: Techno-economic and ecological assessment WP 7: Dissemination

WP 6: Techno-economic and ecological assessment

Business operation development and cost analysis cannot be evaluated independently from environmental and social issues, especially for new products with unknown external costs. WP6 will therefore first conduct a market research, Conjoint Analysis and competitor/SWOT analysis for the new product concepts to be developed in the MouldPulp project. The outcome will be a reference product, or scenario, for which material and energy flows, investment and production costs, environmental and social impact and location and logistics issues will be assessed.

Actual production costs will then be compared with the allowable costs on all process steps deduced from the achievable market price and the targeted profit. This Target Costing approach aims at safeguarding that production costs plus a targeted profit do not exceed the achievable market price.

Cost reduction potentials will be identified according to the relative importance of product components. At this stage, constant interaction with the market analysis is crucial to update the results. In the sense of a Continuous Improvement Process (CIP) the results of the Target Costing analysis will be fed back to the technical partners in the project to develop a new reference scenario until a final product concept is reached.